SunGod is a British performance eyewear brand. Founded in 2013, co-founders Ali and Zoe Watkiss were always looking for ways to spend more time outdoors, whether that was in the mountains, on bikes or just on two feet. They were frustrated by what the existing eyewear market had to offer: either expensive designer sunglasses that came with huge markups, or cheap £10 knock-offs that broke in a few years.